Are You Riding the Wave of Change?

by Julian Campbell

riding the wave

Whilst the World is facing some very challenging economic conditions at the moment, we need to remember that we are still alive in a very exciting time, a time of unprecedented change. Changes are occurring at a phenomenal speed and contain many fantastic opportunities. But how will change affect your business?

Where will your business be in the next ten years?

Things that were unknown years ago are now part of our everyday lives. Did you know, there is more computing power today in a musical birthday card than existed on the entire earth before the 1950s. Faxes have replaced telexes and maybe you are like one in two Australians who are alerted by the constant musical melodies of your hand held mobile phone wherever you go. This minute device that was almost unheard of 20 years ago.

What do these significant changes mean for those of us in business?

They mean we have opportunities available to us that have never been available before; particularly those in their own business. This leap in technology means that with computers, mobile phones and the Internet we can now trade globally from our own living rooms. But in order to accept such changes we must go with the them, we must master them. We can’t stay still, we can’t keep doing the same things year after year, we must keep changing to keep ahead.

There is a well-used saying

If you’re not riding the wave of change... you’ll find yourself beneath it”

How true that is to business. Yet we all have a problem with change. As humans we become creatures of habit and resist change. Unthinking habitual behaviour is innovation’s worst enemy. Often we get into ruts before we realise it and tend to do the same thing in the same way over and over again. The unfortunate effect on our business is that our approach to problems, people and even opportunities become predictable. The excitement we experienced when our business was new has given way to repetitive processes and we start to loose our passion.

So what is the solution? How can we ride the wave of change? We must come out of our comfort zones using innovation and creativity to surf those waves of change.

 Many successful business people have effectively turned to professional coaches to dramatically increase their incomes and make major positive changes in their lives. How can you effectively control your debtors, what new products, services or markets could your business consider?

Three quarters of the products that were around five years ago are no longer available today and five years from now most of the products and services will have changed significantly. Is there a better way to do what you do? What else could you would you like to do? What is stopping you from doing it? Just think of the opportunities this opens up to all who are willing to look for them and take the risk. Instead of viewing your challenges as major difficulties, look for the opportunities and make your business exciting again.

Change is the only constant in the business world. It is up to us to make change our friend and seize the opportunities. Break a comfort zone every day and learn a new experience. Are you prepared to ride the exciting wave of change to greater business success? If so, then happy surfing.

Copyright © Julian Campbell 2007

To read more of Julian's articles, return to the Articles Index

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