Your Difference is the Difference!

By Julian Campbell

dare to be differentIs your business really perceived as different from your competition? Do you stand out from the crowd or do you just blend in with the norm?

Too often in business, people copy what everyone else is doing. Whether it is products, services, the way they advertise or the appearance of their business. Then everyone ends up looking the same and no one stands out.

Do you know how your poor customers feel? Confused. Confused and frustrated. After all, many buying decisions are difficult and they need all the help they can get. That poor customer doesn't know what to buy or who to buy from. The result? Either the customer ends up buying on price or may even decide its all too hard and not buy at all!

Then there are the thousands of businesses with fantastic ideas, products and services which no one ever gets to hear about. These are the best-kept secrets in business. But unfortunately they remain that way and the idea, product and business becomes extinct.

Is your business a best-kept secret?

If your potential customers don't know about what you have to offer, how can they buy? So what is the answer?

You must stand out from the crowd; Dare to be different; Do things that get your business talked about in a positive way - Get noticed.

If you take a look at individuals and businesses that have been or are very successful, you will normally find that what they are actually offering is nothing really different or better than their competitors. In fact in a lot of cases their products or services may be inferior.

What makes them successful?

They have the ability to get noticed, to stand out, to grab the attention of the people that really matter, their customers and potential customers. Whilst this can often be done through clever advertising that makes you stand out, it can also be accomplished through regular publicity in the various forms of media by doing things different that attract interest and therefore coverage.

Creativity and daring to be different are the real keys to success.

Noted for his eccentricity, Dick Smith promoted his electronic business in the seventies by towing a fake iceberg into Sydney Harbour and followed this with several unusual events. They had nothing to do with electronics but these events attracted considerable national and international media coverage. Yes, doing such things does mean we have to step out of our comfort zones and feel a bit uncomfortable at times, but you will reap rewards for such boldness and find the crowd following you.

Take the leap today, dare to be different and watch those sales grow!

Copyright © Julian Campbell 2007

To read more of Julian's articles, return to the Articles Index

professional speaking

Do you need someone who captures the hearts and minds of your audience or team to produce results? Are you looking for a professional speaker who is prepared to go above and beyond to ensure you have a successful event?

Julian is able to quickly assess your groups dynamics, their needs and wants from the session and ensure that everyone in the group walks away enlightened, motivated and ready to put the ideas they've discovered into practice.

go to professional speaking
website design

Do you want to be found easily on the web by your exisiting and potential customers and clients?

At Catalyst for Growth we specialise in helping you create your own websites and e-commerce sites that are easy for your customers to navigate, search engine optimised (SEO) and focused on fulfilling your customers needs.

With our unique understanding of small business your website will be designed so that it looks great it AND works for your business.

go to web design

Are you caught up with daily pressures that you can't seem to find the solutions you so desperately seek. Competition is taking your customers and you are working long, hard and tirelessly for little or no return?

Or do you have a challenging team member that just wont cooperate no matter what you do? Or you know what could be done but you just don't have the time to juggle all those things.

We can help you to overcome all these challenges.

go to leadership coaching

top of page