Website Optimisation

There is a lot of talk about site optimisation however; most people don’t know what it is. Sites are optimised so that Search Engines can easily find the key components they look for to rank the pages in your website. From the information they gather they create a page ranking for each page in your site. Your page ranks is the order in which you appear when someone does a keyword search. Most people only visit business on the first page of their search results.

Components Search Engines Look for Include:

  • Title tag - You need a relevant title, not just "Home Page" Use it for 5 key words.
  • Headings - Search engines view < h> tags as being terms of emphasis - they give weight to the words within them. Put key terms in < h1> & tags.
  • Bold - Of lesser importance than < h> tags. The < b> tags still emphasise terms of importance.
  • Alt text - Use descriptive short sentences in your alt tags.
  • Email addresses listed on your site - make sure the domain name in the email address matches the web site domain. Ie use ‘’ instead of ‘’ The search engines look at it as suspect if you don't.
  • Keyword metatags - Some engines use them directly, some check them as part of a validation process - "do they match the content"? If they don't could this be a spam site?
  • Keyword frequency across all pages. Does the content really speak about the subject which the page and the website is supposed to be about?
  • Keywords in the url - You can use keywords in the filename. For example if the page is about Tie Dye tshirts, then call it ""
  • Meta description tag - Most engines look at this tag. Use distinct ones throughout your site, and distinct ones for each page. Make them particular to that page.
  • Key word placement - Words that are higher up on a page are more heavily weighted.
  • Key word proximity - Words that are close together are probably related, and thus the site will show up in searches for those terms.
  • Inbound links
    • How many other web pages around the Internet point to your web site? Rating of pages linking to this page Number of links on pages linking to this page.
    • If the link to your web site is the only one from a page, it's viewed as being more valuable than being one link among 100.
    • Freshness of links on pages linking to your web site. While the engines will count all links, a link from a web site that has not been updated in a year or two will be less valuable than from one that is updated daily. It indicates activity / interest levels. ·        
  • Reciprocal Links -
    • Search engines like to see a closed loop - that a referring site as also used as a reference. So when you are giving away a link, ask for one back. It will help both websites.
  • Response Time - If your site is fast, it's favoured.
  • Page Size - The engines tend to weigh content at the start of a document more than content further down. If a page is long, look at breaking it into sections. If a page is over 50k, then it's too long.
  • Page Last Modified (Freshness) - a page that is updated frequently is more highly favoured.

Is your website optimised to include all these important points? If it isn't your search engine page ranking maybe low, your website maybe hard for potential customers to find and your web sales or web referrals maybe suffering. How do you know if this is happening to your website? You can read all about assessing your website and website analytics here.

If you are planning a website or if you are reviewing your existing website you may also like to read these articles:

All too hard? At Catalyst for Growth we make it easy for you to have a website that achieves your goals because we build websites that work. Click here to read more about our website design service.

For a complimentary chat or more information about creating a website that works please fill out the form below.

Catalyst for Growth Training solutions

Do your team members need to enhance their skills, knowledge and understanding to perform to the best of their ability, and become even more effective?

At Catalyst for Growth we have developed a series of Leadership Training programs for business professionals, managers, supervisors, business owners and team leaders which give your team members the skills, qualities and capabilities to become successful outstanding leaders and produce immediate results for your business.

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Are you caught up with daily pressures that you can't seem to find the solutions you so desperately seek. Competition is taking your customers and you are working long, hard and tirelessly for little or no return?

Or do you have a challenging team member that just wont cooperate no matter what you do? Or you know what could be done but you just don't have the time to juggle all those things.

We can help you to overcome all these challenges.

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find out more about cashbook catalyst

Cashbook Catalyst is the simple and complete way to keep absolute control of your business finances.

To make it easy we have included many formulas in the spread sheets. All you need to do is add your your invoice figures regularly. Cashbook Catalyst GST will will automatically generate for you:

  • your cash flow
  • profit and loss statement
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professional speaking

Do you need someone who captures the hearts and minds of your audience or team to produce results? Are you looking for a professional speaker who is prepared to go above and beyond to ensure you have a successful event?

Julian is able to quickly assess your groups dynamics, their needs and wants from the session and ensure that everyone in the group walks away enlightened, motivated and ready to put the ideas they've discovered into practice.

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