Creating a Website that Works

By Kimberlie Clare-Campbell

Planning Your Website

One way to ensure your website achieves it's purpose is to have a plan for your website.

What do you want your website to do for you?
What is your websites focus?

Is your websites focus to:
  • Promote your business online to prospective customers (like an online advert, brochure or flyer).
  • Seek new customer enquiries.
  • Seek customer feedback and interaction regarding your product or services.
  • Keep current/new customers up-to-date with promotions/events.
  • Create online sales or commissions.

Without a direction or goal your website could become another piece of flotsam and jetsam floating around in cyberspace with no-one finding it.

85% of websites are never seen by people searching the web for a similar product or service.

Your website is an investment in your business and it should support the marketing and sales goals you have set. With the right design and content your website can become your businesses best and most complete marketing tool. Your advertising or your press releases may be missed, but your website is always available. Recent studies show that 7 out of 10 people who are planning on making a purchase or organising travel itinerary search the internet for information before they make their decisions.

Once you know what you want to achieve with your website you can look at how your visitors will find your website and how they will interact with it.

What do you know about your customer?

  • Who are your target customers?
  • What geographical location do you want to target?
  • What keywords will they think of to help them find a product or service that your business offers?
  • What do they want to know about your business?
  • What do you want them to know about your business?
  • How will they contact you?

The design of your website needs to meet the needs of your potential customer. Remember you are not creating a website for the fun of it; you are creating a website to provide information, a product or service to your potential customer.

Your next step towards creating a website that works is creating a captivating first impression.

Copyright © Kimberlie Clare-Campbell 2010

If you are planning a website or if you are reviewing your existing website you may also like to read these articles:

All too hard? At Catalyst for Growth we make it easy for you to have a website that achieves your goals because we build websites that work. Click here to read more about our website design service.

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